Can you describe the strategy behind the successful development of Tinmar Energy, which has grown to be one of the leading players in the Romanian energy market?

Our strategy has been to align ourselves with two different customer needs: wholesale (industrial/corporate) and retail (household customers). Our priority is to ensure that our flexible approach to wholesale customers is perfectly aligned with the friendly relationship that the retail market demands. We aim to build long-term partnerships with a true correlation between market evolution and pricing, while achieving a more cost-effective approach by grouping our services into our offer. Our aim is to meet all the needs of our customers in a timely efficient manner and make their lives easier so that they can truly appreciate Tinmar’s Energy experience. In March 2019, we also became an optional FUI and became the Gas and Electricity Supplier with the lowest price both in the decentralized and regulated market, for households and corporate clients. We plan to launch a large and important campaign in the autumn of 2019.

What is Tinmar’s evaluation of the appetite for renewable energy among Romanian consumers, and do you have plans to expand your production capacity?

We believe that the future is both green and clean, and that green energy is gradually replacing conventional energy due to people’s wish of progressing and protecting the planet. Green energy means increased accountability and quality of life, but also a challenging process of changing mentalities. Tinmar wishes to have an important say in this entire process. To increase sustainability, a great deal of the investments made for growing our company has been directed towards the production of renewable energy in photovoltaic parks. We have already developed six solar parks with a total of 50 MW installed power, located in some of the brightest areas of Romania. Our plan going forward is to expand our production capacity by continuing to invest in the renewable energy sector.

What are the main challenges of operating in the local business climate for Tinmar, taking into account the regulatory framework, and what suggestions do you have to overcome them?

Being a Romanian entrepreneur for a few decades has taught me an important lesson, namely to adapt our strategy to the local business climate and remain dynamic in order to succeed. At Tinmar, we are always ready to adapt to a new regulatory framework and identify the best ways to cope with new demands. Some changes work to our advantage, whereas others are unnecessary or simply not useful. But as mentioned, the most important thing is to stay flexible and ready to adapt in any climate. My suggestion would be towards less changes and more regulatory stability and predictability. Long term investments require a proper business climate if they are to succeed.

What are Tinmar’s key objectives over the next two to three years, and could you outline your vision regarding regional expansion?

Our key objectives for the next few years are reliability, affordability, and environmental responsibility. In the B2B sector, our priority will be to increase our clients’ portfolio and regain market share. When it comes to the residential sector, our goal is to reach one million consumers by offering integrated services and green energy, besides other benefits that are included for those who choose us as their utility provider, both electricity and gas. In terms of regional expansion, our plans include continuing expansion and development in countries where we are already present. As mentioned, we also plan to continue investment in the renewable sector (primarily solar) and increase our production capacity from 50 MWh to 100 MWh.