You established BTD in 2013. How has the construction market evolved since then?

The construction sector, known for its conservatism, is experiencing a gradual shift, driven by heightened environmental concerns and a shrinking workforce. Sustainability and green projects are gaining traction, signaling a technological revolution. BTD has long been involved in such initiatives, implementing solutions from thermal insulation to robust waste management practices.

Which real estate segment currently aligns best with BTD’s objectives, and what’s the company’s overall vision?

Residential projects comprise up to 95% of our portfolio, primarily centered in Bucharest, though we’re eyeing international markets. Collaborating with leading developers across various geographies fuels our vision centered on teamwork and specialized, solution-oriented construction professionals.

What factors influence your decision to take on a new project?

Project viability is pivotal—we assess developers’ resources and scrutinize building locations. Presently, Bucharest North offers stability with high selling prices, minimal project saturation, and investor interest, particularly for build-to-rent properties.

Romania is often perceived as a risky investment destination. Do you find this perception matches reality?

Contrary to perceptions, Romania presents ample business opportunities, especially in Bucharest. The market is dynamic, supported by substantial economic growth. While some developers lean towards traditional, low-quality projects, there’s a notable shift toward high-quality, efficient buildings.

Are digitalization and sustainability more than just buzzwords in the construction industry?

Absolutely. Digitalization is a focal point for us. We’ve embarked on a comprehensive digital transformation for almost two years now, incorporating systems and processes to streamline operations. The benefits outweigh the investment, particularly with tools like 5D BIM modeling that our employees find highly efficient.

Looking ahead, what are BTD’s goals for the next few years, and how do you envision the broader market evolving?

By 2022, BTD aims to achieve full digitalization, with plans to explore international markets in the coming years, competing within the CEE region. Our mission remains steadfast—to enhance the urban landscape through meticulous project execution.

In the broader market, efficient investments backed by solid planning will thrive. There’s ample potential for impressive projects, urging players to contribute to Bucharest’s modern expansion. I anticipate the industrialization of the construction sector to rise, favoring prefabrication, integrated systems, and reduced manual labor. Additionally, satellite towns around major cities hold promise for development.

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