What innovations has Oula implemented at its fuel stations?

Oula has transformed its fuel stations into modern service stations equipped with advanced environmental systems like vapour recovery and safety measures. We have also introduced innovative payment systems such as Oula Card and OulaE, catering to the needs of both individuals and companies.

What is Oula’s strategy to increase its footprint in Kuwait?

Currently operating 43 fuel stations, Oula aims to expand its presence in Kuwait. With the urban sprawl expanding in the north and south of the country, new residential areas are being developed, necessitating the construction of fuel stations. Oula anticipates that the government will establish 24 new stations in the north and 24 in the south, and we are interested in operating a portion of those. Our goal is to add 15-20 new stations in the next five years. Oula is actively working towards achieving this target and is also focusing on improving its IT infrastructure for better services and enhanced performance.

What role does diversification play in Oula’s growth strategy?

Diversification has been an integral part of Oula’s growth strategy. Over the past six years, we have aimed to increase our non-fuel profits. By offering value-added services such as car washes, convenience stores, and quick car services in renovated stations, Oula has successfully increased its non-fuel profits from 5% to 35%. Additionally, we have made investments in real estate and the stock market. Oula is closely monitoring the global growth of electric vehicle businesses. We have also established two subsidiaries: one providing fuel transport services for Oula service stations and other companies, and another offering high-end car detailing services.

What added value can the private sector contribute within the Kuwaiti retail downstream sector?

The private sector, including Oula, brings significant added value to the Kuwaiti retail downstream sector. Oula has invested in high-quality architecture and maintains the highest standards of management, monitored by KNPC. As a private company, we can make decisions and implement them more swiftly compared to governmental entities. Oula believes that the private sector can enhance the retail downstream sector, and our successful track record demonstrates our capabilities. We have reinvested our profits to renovate 80-85% of our stations, prioritizing the satisfactory experience of our customers. With over 15 years of experience, Oula has achieved consistent annual revenue growth of 4-6% and has gained the trust of the Kuwaiti market.

How strategic are safety and environmental measures in the downstream retail segment?

Safety and environmental measures are of paramount importance in the downstream retail segment, and Oula Fuel Marketing Company places great emphasis on us. Oula’s commitment to quality and environmental safety has earned us recognition and accolades. We received a six-star rating for fuel station management from KNPC, following our earlier five-star rating in 2015. This prestigious award reflects the collaborative efforts of all departments within the company to uphold the highest standards. It serves as a strong motivation for Oula to continue managing and developing fuel stations while providing exceptional services to our valued customers.