- Mexico | 12 May 2019
Please tell us about your company and its activities in Mexico.
At Gensler, our approach to opening offices is closely tied to our clients’ needs. Typically, our expansion into a new country is driven by corporate clients looking to establish their offices. Historically, our portfolio has been concentrated in the corporate interiors sector. Currently, we are concluding a significant project for AT&T covering 30,000 square meters and finalizing the second phase of a substantial financial institution project spanning over 15,000 square meters. Our engagements extend to the tech sector with projects for major players like Facebook and upcoming work for Twitter. Exploring new opportunities, we’ve entered the medical industry, and we’re actively pursuing projects in the tech and fintech sectors, recognizing their potential. Additionally, we’re diversifying into hospitality, with a substantial project in Cabo in collaboration with our Los Angeles office and exploring more opportunities in this sector. Gensler operates across three sectors: work, lifestyle, and community. We are currently involved in master plans for Monterrey and Hermosillo, marking our presence across these sectors within just five years of establishment.
What are your insights into the Mexican real estate industry, and how does Gensler contribute to it?
Gensler, as a prominent player in the architectural realm, aims to transcend the conventional model. We aspire to function more like a think tank, drawing on diverse expertise beyond architecture to influence our approach to projects. Our teams include consultants with backgrounds in anthropology, digital design, programming, graphic design, and landscape architecture, contributing to a multidisciplinary perspective that sets us apart from traditional firms. Our goal is to attract top talent in Mexico by fostering an environment that encourages innovative thinking and integrates various disciplines into our architectural endeavors.
Reflecting on sustainability in architecture, while certifications often focus on the technology used for sustainability, true sustainability requires good design. Buildings must be well-oriented to optimize sunlight utilization and enhance overall energy efficiency. A sustainable design should consider the environment, integrate with the city, and meet user needs. The previous administration in Mérida initiated steps toward addressing sustainability challenges, yet there’s room for more comprehensive actions. Efficient governance, even with potential political costs, is necessary for sustainable development. Encouraging investment in established areas with existing services is key to sustainable urban development, despite potential challenges posed by powerful interests and resource allocation.
These insights into Gensler’s vision and contributions underscore the firm’s commitment to shaping the architectural landscape in Mexico through innovation, diverse expertise, and a holistic approach to sustainable development.