- Mexico | 21 May 2019
What prompted the creation of Redus Real Estate?
Redus stems from a challenge encountered during our entrepreneurial journey a few years ago. Our pursuit of land for developing a building revealed a cumbersome, time-consuming search process devoid of adequate technological support. The advertised contacts often proved unresponsive, and online representations frequently misrepresented the physical reality. We observed a prevalent issue in the real estate domain—numerous online property listings turned out to be fraudulent, posing risks to potential investments. Being part of the real estate market entails a substantial responsibility; buyers invest their hard-earned wealth and savings. Real estate transactions often mark significant life milestones; therefore, we aspired to establish a platform ensuring a secure space for such pivotal investments.
An observation arose—real estate brokers in Mexico operated without stringent licensing or title prerequisites. Redus aimed to redefine this landscape. Our team comprises real estate brokers, equipped with comprehensive tools and training, whether they possess prior industry experience or not. We train our representatives via online tutorials, enlightening them on industry trends and diverse subjects. Redus amalgamates two critical sectors—technology and real estate—to provide the safest platform for real estate transactions. Our goal? Offering certified properties to anyone seeking to buy or rent, ensuring robust security guarantees throughout the process.
How does Redus Real Estate prevent fraudulent activities?
Our stringent verification process involves a dedicated team of attorneys meticulously examining each property. Every property advertised on our platform undergoes rigorous scrutiny by legal experts, ensuring all documentation complies with Mexican law. Our certification process adheres strictly to the legal requisites for property deeds, focusing on validating the authenticity and intent of the property owner to sell. Often, individuals list properties without the actual capacity to sell them, leading to uncertainty and skepticism among buyers. Redus endeavors to circumvent such scenarios, striving to act as the intermediary fostering trust between buyers and sellers. While headquartered in Mexico City, our reach extends nationwide, reinforcing our strong presence across the country.
What future role does Redus Real Estate envision within Mexico’s economy?
Though currently focused on real estate, Redus envisions itself as a transformative platform, facilitating safe transactions through technology for a diverse array of products. Our vision extends beyond being solely a real estate platform. Consider Amazon’s evolution—originating as a bookstore and eventually becoming the world’s leading e-commerce platform. Similarly, Redus, not confined to a narrow title like “RealEstate.com,” aspires to transcend boundaries. As technology knows no limits, Redus embodies this philosophy. While presently dedicated to real estate sales in the short to medium term, our robust technological infrastructure lays the foundation for future expansion into a platform enabling the digital sale or purchase of diverse products. We believe in leveraging technology to create a versatile, multifaceted platform, potentially broadening the scope of transactional possibilities.